Vodafone has emerged as one of the most valuable global brands in the Brandz Most Valuable Brands 2012 survey by Millward Brown, a leading global research agency.
Vodafone is also the only telecommunications company with a footprint in Africa, to be placed in the top 15, ahead of brands such as facebook, BMW, Shell and Nike.
In another achievement, Vodafone was also the only telecommunications company with a footprint in Africa, to make it into the Top 5 of the global ‘movers and shakers’ list for telecommunications providers.
“We are proud of our achievement, which is a clear endorsement of our collective hard work to provide innovative telecommunications services and products to our customers. This will drive us to continue working hard to delight our customers”, shared Carmen Bruce-Annan, Head of Corporate Communications at Vodafone Ghana.
The methodology for ranking Millward Brown’s Top 100 Most Valuable Global Brands uses consumer-level research to identify how brand influences purchase decisions. It is the world’s most comprehensive source of brand equity knowledge and insight.