THE Coca-Cola Company (CCC) has rolled out series of promotional campaigns to sell its repackaged Schweppes Malta soft drink bottled product in an attractive, easy-to-carry portable box.
The box contains 12 of the 275-millilitre-volume bottle and is being sold at an affordable price.
Speaking to the Ghana News Agency on Tuesday at the Ministries Area in Accra, where the company had mounted a stand, Miss Eve Evelynking in charge of Business Development, said management of the Company had earmarked a number of strategic places in Accra to mount their stand so as to sell their products in boxes.
She said the promotion team would today move to other places including the premises of Tullow Ghana Limited to ply their commercial activities there.
Miss Evelynking added that the Broll Buildings in Accra which housed a number of corporate institutions including telecom and banks, will be the next place to carry out the promotion.
She said the company was offering to the public free t-shirts, school bags, and other souvenirs as part of the promotion.
The team also provided free tasting of the drinks including the different flavours of its Minutes Maid drink products.
The Ghana News Agency spotted some patrons happily having a free taste of some of the drinks on offer; whiles others carried some of the boxes of bottle drinks they had purchased.
The patrons expressed joy that they could now conveniently carry a Coca-Cola bottled product in a box home.
The CCC is the world’s leading producer of beverages including the ubiquitous Coca Cola fizzy drink.